Throwback Thursday: 9 Months, 9 Noteworthy Intouch Blogs
As we edge closer to the end of 2019, we wanted to stop and smell the roses, or in this case, indulge in a Throwback Thursday moment and share some of our favorite blog posts from this year. This list...
View ArticleIntouch Takes Data Security to the Next Level With Two New, Highly Regarded...
Data breaches have become so common, there’s a Wikipedia page devoted to cataloging them – to date, more than 300 breaches are listed. Types of industries affected include hospitality, travel, internet...
View ArticleMulticultural Marketing: What Pharma Needs to Know, Part I
Pharma marketing still has a ways to go when it comes to matching itself to our multicultural reality, as we pointed out recently in this piece on diversity and inclusion (and offered some suggestions...
View ArticleMulticultural Marketing: What Pharma Needs to Know, Part II
We recently sat down with three Intouch experts – Chastity Spencer, Associate Media Director; Antonio Rivera, Associate Director, Inclusion & Diversity; and Chanel Hemphill, Senior Marketing...
View ArticleSix Must-Do Steps for Optimal Machine Learning and Data Science
Leveraging machine learning and artificial intelligence for data analysis takes work and patience. Learn about the six steps you MUST follow to get the best results from your data. The post Six Must-Do...
View ArticleOculus Connect 6: The Exciting Promise of VR in Healthcare
Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap highlights Oculus’s biggest announcements from the AR and VR event,...
View ArticleDPE 2019: Trends and Takeaways Worth Waiting For
Another Digital Pharma East (DPE) is on the books, and yes, it’s true: DPE was about a month ago, but what we learned is still worth talking about. Check out what Intouch found most interesting at DPE...
View ArticleGoogle Removes Average Position Metric: Now What?
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad...
View ArticleFour Steps to Omnichannel Success
In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a...
View ArticleHey California, Intouch Is All Over You
It’s been a big year for Intouch: We’ve been celebrating our 20th anniversary for months; we opened an office in Boston this past spring, and now we’ve put down roots on the West Coast, with two new...
View ArticleIf Your Brand Doesn’t Have a YouTube Channel, Why Not?
Video has been touted as “the future of marketing.” Well, the future is here, and YouTube is where it’s at! YouTube is the second largest search engine, ranking only behind Google Search itself. If...
View ArticleIntouch’s Origin Story: When Risk-Taking Pays Off
In 1999, while the sweet sound of a dial-up modem accompanied our forays into the World Wide Web, Faruk Capan was taking a risk in Kansas City. It wouldn’t be his first, or his last. Raised in...
View ArticleHow Predictive Modeling Can Demystify Spillover and Drive Market Access...
In the world of pharma, spillover refers to instances in which healthcare providers (HCPs) alter their prescribing behavior in response to -- sometimes inaccurate -- perceptions of restricted access,...
View ArticleShoppable Services: Price Transparency Era’s First Real Business Bellwether
Many pharma executive and marketing leaders actively monitor the pricing transparency conversation in search of the meaningful insights that can truly impact their business performance. And while much...
View ArticleWhat Matters Most: The Trends That Will Shape Pharma Marketing in 2020
In this POV, we explain what’s most important for you to know, recommend ways that you can stay ahead of the curve, and provide links to additional reading. The post What Matters Most: The Trends That...
View ArticleIntouch EVP Takes on the Top Three Data-Privacy Myths
In this piece for the Forbes Tech Council, Intouch EVP David Windhausen addresses three common fears about data security and why those fears are unfounded. The post Intouch EVP Takes on the Top Three...
View Article3 Reasons Why Governing Your Content Is Essential
Modern content marketing is effective, costing 62% less than traditional marketing, and drives approximately three times as many leads. But how do you avoid repetitive efforts, ensure expired or...
View ArticleWhy Your Brand Needs a Backlink Strategy, Stat
Backlinks are like online “street cred”; they can boost a site’s authority and help move it up the ranks of a search engine results page. Pharma brands that neglect implementing a link-building...
View ArticleFrom Price Transparency to Data Privacy: Our Top 10 Blogs of 2019
If you, too, had a busy year and perhaps missed some of what we talked about, here's a look back at Intouch's 10 most-read posts of 2019 -- read on to get caught up and ready for 2020! The post From...
View ArticleFour Steps to Omnichannel Success
In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a...
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